Users will soon have a updated setting that allows them to lessen the quantity of AI-created content appearing in their feeds. This step comes as the company announced that it currently hosts in excess of 1 thousand million content made with AI.
Testing and Rollout
This change is undergoing trials over the next few weeks before a full-scale rollout. This shift coincides with a surge in content created by AI, fueled by emerging video-generation tools.
AI Proliferation Online
Studies have shown that almost a tenth of the quickest rising content creators on another major platform primarily display AI-generated videos. A significant portion of this output is considered “AI slop”, a term for substandard, mass-produced content that is frequently nonsensical or dreamlike.
Based on user feedback that many people appreciate content made with AI tools, from digital art to science explainers, and we want to give people the power to adjust the amount of that, depending on their own preferences,” stated a platform representative.
Scale of AI Content
TikTok disclosed that there are now 1.3bn videos on its service identified as made with AI. Collectively, more than 100 m media items are added to the platform each day, making AI-generated material a limited percentage of its total content library.
How to Adjust Settings
Members will be able to reduce or increase the volume of artificial media they see by opening the topic control setting in the app and choosing the AI content topic. Further subjects that currently be adjusted under the tool encompass politics, fashion, beauty, and choreography.
Platform Guidelines
The platform’s policies mandate users to tag lifelike artificially created content, and it prohibits malicious deepfakes of celebrities or critical incidents. Any authentic-looking AI video that is not labeled can be deleted under its user guidelines.
Additionally, the service will from now on apply an “AI-made” tag to content created with its built-in AI features, or detected by an cross-platform project for identifying AI-generated material. This step is aimed to help prevent users from trying to evade the tagging system.
Educational Initiatives
The company is also establishing a $2m educational fund for specialists and groups to produce educational content about using AI responsibly. This program will support charitable organizations focused on teaching computer science.
Content Safety Approach
The video-sharing app has supported its moderation strategy, during controversy over intentions to cut jobs for numerous safety staff in Britain. TikTok is planning to reduce 439 jobs in its content moderation department in London, with worker representatives and internet security professionals voicing alarm that humans are being replaced by AI moderation.
A company official clarified that people-led review would remain essential, but artificial intelligence can shield workers by removing the most graphic content before it is viewed by humans. The platform stated a 76% decrease in shocking and graphic content seen by content reviewers over the past year due to the use of its automated systems.
We believe it is crucial to combine staff and AI to maintain a secure environment,” she said. “We’ll have staff as part of that process, but we further consider it’s highly necessary to minimize viewing of harmful content as swiftly, which is the area in which a significant AI assistance is making a difference process content quickly.”
